关键词: 农产品, 现代流通, 供需对接, 渠道分析

Abstract: At present, many kinds of agricultural product circulation channels coexist, each has its advantages and disadvantages, and can not fully adapt to the modern circulation demand of agricultural products. In order to improve and optimize the current circulation channels of agricultural products, we need to take the circulation mode of agricultural products at the present stage as the research basis, and promote the formation of modern circulation channels based on "supply and demand docking" based on the characteristics of "less circulation, full sharing of information, and connection of production and sales". That is, taking typical high quality agricultural products as the breakthrough, establishing a direct supply model of agricultural products in the upstream circulation channel, with the product manager as the main body and the product manager as the representative, and setting up the sale mode based on the order and the experience of the basic network entity store in the lower circulation channel to meet the end customer demand. A modern information sharing platform based on mobile Internet in a certain area is established to realize the exchange and sharing of all agricultural products in the region, so as to achieve the perfect docking of upstream supply and downstream demand.

Key words: agricultural products, modern circulation, supply and demand docking, channel analysis