关键词: 农村电商, 湖北省, 农村, 一二三产业, 融合模式

Abstract: With the rapid development of rural e-commerce, it becomes the power source to boost the integration of primary, secondary and tertiary industries. Taking Hubei province as an example, the current situation of the integration of rural e-commerce and primary, secondary and tertiary industries in Hubei province was analyzed through relevant datas, the process and fruitful results of the integrated development of rural e-commerce and primary, secondary and tertiary industries were elaborated through four specific integration mode cases. The results showed that rural e-commerce was the development engine of rural revitalization and important mean of rural poverty alleviation, which could effectively promote the integration of primary, secondary and tertiary industries and the development of local agricultural economy. In addition, the internal restriction factors that restrict the integration of rural e-commerce and the primary, secondary and tertiary industries at the present stage were pointed out, and the countermeasures and suggestions of accelerating the integration of rural e-commerce and the primary, secondary and tertiary industries were put forward.

Key words: rural e-commerce, Hubei province, rural, primary, secondary and tertiary industries, integration mode