新媒体营销对烟台大樱桃品牌购买行为的影响研究——基于二元Logistic回归模型的实证分析
王涵, 李玫瑰, 盖宇姮, 张于婧
Research on the influence of new media marketing on the purchase behavior of Yantai Giant Cherry brand:Empirical analysis based on binary logistic regression model
WANG Han, LI Mei-gui, GAI Yu-heng, ZHANG Yu-jing
湖北农业科学 . 2020, (19): 47 -50 .  DOI: 10.14088/j.cnki.issn0439-8114.2020.19.009