基于网络文本和IPA模型的康养小镇旅游形象感知探究—

高淑敏, 张俊霞, 崔静芳

Tourism image perception of health town based on network text and IPA model:Take Aishan SPA town as an example

GAO Shu-min, ZHANG Jun-xia, CUI Jing-fang

湖北农业科学 . 2020, (22): 170 -175 . DOI: 10.14088/j.cnki.issn0439-8114.2020.22.035