基于Interbrand的地理标志农产品品牌价值量化评估研究—

李娜娜, 周小婷, 张红霞, 邓淑红

Quantitative evaluation of brand value of geographical indication agricultural products based on Interbrand：Taking Zhashui fungus as an example

LI Na-na, ZHOU Xiao-ting, ZHANG Hong-xia, DENG Shu-hong

湖北农业科学 . 2021, (10): 156 -161 . DOI: 10.14088/j.cnki.issn0439-8114.2021.10.032