湖北农业科学 ›› 2019, Vol. 58 ›› Issue (14): 175-179.doi: 10.14088/j.cnki.issn0439-8114.2019.14.040

• 乡村振兴 • 上一篇    下一篇

乡村振兴战略背景下的陕南茶旅产业融合发展研究——以陕南安康市为例

成党伟1,2   

  1. 1.安康学院经济与管理学院,陕西 安康 725000;
    2.西安交通大学管理学院,西安 710049
  • 收稿日期:2018-12-24 出版日期:2019-07-25 发布日期:2019-12-06
  • 作者简介:成党伟(1979-),男,陕西武功人,副教授,在读博士研究生,研究方向为茶产业发展与产品营销,(电话)13324631326(电子信箱)3180333@qq.com。
  • 基金资助:
    陕西省教育厅人文社科项目(16JK1011)

Research on development and convergence of tea tourism industry in southern Shaanxi under the background of rural revitalization strategy:Taking Ankang city in southern Shaanxi as an example

CHENG Dang-wei1,2   

  1. 1.School of Economics and Management,Ankang University,Ankang 725000,Shaanxi,China;
    2.School of Management,Xi'an Jiaotong University,Xi'an 710049,China
  • Received:2018-12-24 Online:2019-07-25 Published:2019-12-06

摘要: 党的十九大提出乡村振兴战略,推动农村一二三产业融合是落实乡村振兴战略、促进农村产业兴旺的重要途径之一。茶产业和旅游产业具有很强的关联性和现实融合需要,茶业的市场需求和旅游价值促使其通过产业融合推进茶产业转型升级。以中国江北茶区最大的绿茶生产基地陕南安康市为例,结合乡村振兴战略及茶旅产业发展优势和条件,提出了茶旅产业融合发展的策略,以茶旅融合促进陕南茶产业转型升级,推动陕南乡村振兴。

关键词: 乡村振兴, 茶产业, 产业融合, 转型升级

Abstract: During the 19th National Congress of the Communist Party of China, the rural revitalization strategy is proposed to push the convergence of the three main industries in rural area of China, which is a critical important method to realize strategy implementation and the industry development. The tea industry and the tourism industry have strong relevance and realistic integration needs. The market demand of tea industry and its tourism value will accelerate the transformation and upgrading of tea industry through industry convergence. Taking the largest national green tea production base in north tea area which is Ankang city in Shaanxi province as an example, combining the rural revitalization strategy and the development advantages and conditions of tea tourism industry, certain tactics for development of tea tourism industry convergence were proposed, hoping that industry convergence will motivate tea industry in southern Shaanxi to transform and upgrade and propel the rural revitalization.

Key words: rural revitalization, tea industry, industry convergence, transformation and upgrade

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