关键词: 数字乡村战略, 电商扶贫, 模式与路径, 安徽省太湖县

Abstract: In order to provide new ideas for the development of e-commerce poverty alleviation,this paper investigated and studed the current situation of e-commerce poverty alleviation in Taihu county.Through the analysis,it was found that Taihu county created and promoted “e-commerce platform+leading enterprise+base+poor households”and “e-commerce platform offline consumption”e-commerce poverty alleviation mode,and implemented the “logistics+e-commerce”synchronous operation mode.However,there were some problems in infrastructure,object awareness and ability,brand construction and promotion,and high-end e-commerce talent reserve.In view of its experience and problems,it was proposed that e-commerce poverty alleviation should consider different stages of e-commerce development.In the initial stage of e-commerce development,government guidance should be given priority.In the growth stage,characteristic resources should be brought into play.In the mature stage,innovative promotion methods should be adopted.

Key words: digital rural strategy, e-commerce poverty alleviation, mode and path, Taihu county, Anhui province