关键词: 地方依恋, 环境责任行为, 环境感知, 乡村旅游地, 中介效应

Abstract: The article used 577 effective survey data to construct a structural equation model for quantitative research using rural tourism areas in Jiangxi Province as an example. The results showed that the farmers in rural tourism areas had a high degree of place attachment. Among them, the place dependence of farmers had a positive and significant impact on place identity; place dependence had directly affected farmers'environmental responsibility behaviors, while place identity couldn’t directly affect farmers'environmental responsibility behavior; environmental perception had a significant intermediary effect between the two dimensions of place attachment and environmental responsibility behaviors; environmental perception had a positive and significant impact on environmental responsibility behavior. Accordingly, the sustainable development of the ecological environment and tourism in rural areas could be promoted by continuously strengthening environmental protection publicity in rural tourism areas, strengthening infrastructure construction and the popularization of related technologies, enhancing farmers'place attachment and environmental awareness, and improving farmers'environmental responsibility behaviors.

Key words: place attachment, environmental responsibility behavior, environmental perception, rural tourism area, intermediary effect