关键词: “农超对接”, 供应链稳定性, 多项Logit模型

Abstract: “The farming-supermarket docking” is of great significance in providing stable sales channels for agricultural products and improving the quality of agricultural products. However, “the farming-supermarket docking” faces the dilemma that a large number of cooperatives and supermarkets are dropping out of docking, which seriously affects the stability of “the farming-supermarket docking” supply chain at present. And so research uses the survey data of 48 agricultural cooperatives in Hubei and Hunan provinces, and used multiple Logit models to empirically analyze the factors which come from internal supply chain and external environment affecting the stability of “the farming-supermarket docking” supply chain. The result of the study indicates that the scale of cooperatives, supermarket credibility, policy support, and logistics delivery capabilities have different degrees of influence on the stability of “the farming-supermarket docking” supply chain. Finally, the study suggests that the government needs to strengthen financial support and improve loan business; cooperatives should continue to improve their own strengths and implement standardized production; supermarkets actively increase their forecasting capabilities and information level, thereby effectively improving the stability of “the farming-supermarket docking” supply chain.

Key words: “the farming-supermarket docking”, stability of supply chain, multiple logit models