关键词: 农业生态产品, 农业全产业链, 作用机理, 障碍因素, 优化路径

Abstract: Aiming at the main supplier of enterprises, taking 11 townships in 4 prefectures and cities of Xinjiang as the main research area, the supply obstacle factors of agro-ecological products were analyzed by means of questionnaire survey and Logistic regression model. The results showed that the degree of in-depth development of agro-ecological products, the awareness of quality and safety of enterprises, product brand management and maintenance, the development degree of sales market, the level of consumer consumption, the cognition degree of consumers of agro-ecological products and the government policy support for enterprises had a significant positive impact on the supply of agro-ecological products, and the production cost of agro-ecological products and the production technology were inversely proportional to the supply willingness of enterprises. Finally, the countermeasures and suggestions of improving the relevant policies of agro-ecological products, improving the marketing system of agro-ecological products, strengthening the brand construction of agro-ecological products, and expanding the publicity of agro-ecological products were put forward.

Key words: agro-ecological products, whole agricultural industry chain, action mechanism, obstacle factor, optimization path