关键词: "互联网+", 农资行业, 互联网电商化, 转型

Abstract: The road of e-commerce in agricultural material industry is in line with the development demand of modern agriculture in China. The internet e-commerce transformation of agricultural materials industry in the era of "Internet+" was studied, three modes of internet e-commerce transformation in agricultural material industry and the key and difficult points of internet e-commerce transformation in agricultural material industry were introduced. On this basis, the positive strategy of internet e-commerce transformation in agricultural material industry is puts forward, in order to provide reference for the smooth transformation of internet e-commerce in agricultural material industry.

Key words: "Internet+", agricultural material industry, internet e-commerce, transformation