湖北农业科学 ›› 2019, Vol. 58 ›› Issue (14): 5-7.doi: 10.14088/j.cnki.issn0439-8114.2019.14.001

• 综述 •    下一篇

农业产业化经营企业的特定形象符号设计

杨玉权   

  1. 成都理工大学工程技术学院,四川 乐山 614000
  • 收稿日期:2019-03-20 出版日期:2019-07-25 发布日期:2019-12-06
  • 作者简介:杨玉权(1975-),男,河南民权人,讲师,硕士,主要从事景观雕塑设计研究,(电话)13350746089(电子信箱)574063570@qq.com。
  • 基金资助:
    成都理工大学工程技术学院院级基金项目(C112018025)

Specific image symbol design of agricultural industrialization management enterprises

YANG Yu-quan   

  1. College of Engineering and Technology,Chengdu University of Technology,Leshan 614000,Sichuan,China
  • Received:2019-03-20 Online:2019-07-25 Published:2019-12-06

摘要: 从特定形象符号的概念入手,分析了农业产业化经营企业中特定形象符号设计的准备和方法。在设计准备阶段针对企业的产品定位和企业文化确立形象并选择合适的艺术表现手法,对选择特定形象符号的尺寸﹑地点和周围环境进行了探讨。在设计方法上从创新性﹑人性化﹑与空间的协调﹑材质选择的多样性和生态环保等方面分别进行了阐述。

关键词: 农业产业化, 经营, 企业, 特定形象符号设计

Abstract: The preparation and method of specific image symbol design in agricultural industrialization management enterprises were analyzed from the concept of specific image symbol design. In the design preparation phase,establish the image and choose the appropriate artistic expression method according to the product orientation and corporate culture of the enterprise.The size, location and surrounding environment of selecting sculpture landscape design were discussed. In terms of design methods, the aspects of innovation, humanization, coordination with space, diversity of material selection and ecological environmental protection of specific image symbol design were expounded.

Key words: agricultural industrialization, manage, enterprises, specific image symbol design

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