Abstract: As a special agricultural product brand, agricultural product geographical indications contain unique market competitive advantages and huge brand value, which can not only promote the development of regional economic development, but also become a business card to promote culture dissemination. The central region is an important agricultural product production area. The registered geographical indications of agricultural products have begun to take shape and present diversified characteristics. However, in the development process, there are problems of management confusion, long application time, high application cost, emphasis on application, light use and supervision, and insufficient publicity. To promote the better development of geographical indications for agricultural products in the central region, it is necessary to start from reforming the top-level design, improving the regulatory system, strengthening technical guidance, implementing cross-regional and cross-brand alliances, fostering industrial clusters, and increasing publicity efforts.

Key words: geographical indications of agricultural products, central region, development status, problems, countermeasures