HUBEI AGRICULTURAL SCIENCES ›› 2022, Vol. 61 ›› Issue (20): 245-251.doi: 10.14088/j.cnki.issn0439-8114.2022.20.045

• Rural Revitalization • Previous Articles     Next Articles

The impact of place attachment on the environmental responsibility behavior of farmers in rural tourism areas： Taking environmental perception as an intermediary variable

HE Yan1a,1b,2, WANG Li-guo1a,1b,2,3, WEI Yi1a,1b,2   

  1. 1a.College of Land Resources and Environment; 1b.Rural Tourism Development Research Center, Jiangxi Agricultural University, Nanchang 330045, China;
    2. Nanchang Rural Tourism Development Research Center, Nanchang 330045, China;
    3. Key Laboratory of Agricultural Resources and Ecology in Poyang Lake Basin of Jiangxi Province, Nanchang 330045, China
  • Received:2021-09-13 Online:2022-10-25 Published:2022-11-23

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Abstract: The article used 577 effective survey data to construct a structural equation model for quantitative research using rural tourism areas in Jiangxi Province as an example. The results showed that the farmers in rural tourism areas had a high degree of place attachment. Among them, the place dependence of farmers had a positive and significant impact on place identity; place dependence had directly affected farmers'environmental responsibility behaviors, while place identity couldn’t directly affect farmers'environmental responsibility behavior; environmental perception had a significant intermediary effect between the two dimensions of place attachment and environmental responsibility behaviors; environmental perception had a positive and significant impact on environmental responsibility behavior. Accordingly, the sustainable development of the ecological environment and tourism in rural areas could be promoted by continuously strengthening environmental protection publicity in rural tourism areas, strengthening infrastructure construction and the popularization of related technologies, enhancing farmers'place attachment and environmental awareness, and improving farmers'environmental responsibility behaviors.

Key words: place attachment, environmental responsibility behavior, environmental perception, rural tourism area, intermediary effect

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