Coordination of quality dependent agricultural product supply chain with fairness concern from the farmer side

doi:10.14088/j.cnki.issn0439-8114.2026.05.034

Abstract

Abstract: For the two-stage agricultural product supply chain coordination problem of farmers and retailers, the impact of product quality and market retail price on consumer demand, and the different fairness concerns of farmers in a weak position were considered. Based on game theory and Nash equilibrium, equilibrium strategies of supply chain participants under three scenarios: centralized decision-making, conventional decentralized decision-making, and decentralized decision-making with farmers' fairness concerns, were analyzed. The impacts of farmers' fairness concerns, product quality, and price on the profits of supply chain members were further discussed, and numerical simulations were used to validate the findings. The results showed that both the overall optimal revenue and optimal quality level of the supply chain under centralized decision-making were higher than those under decentralized decision-making. However, whether decentralized decision-making considered fairness did not affect the change in the total supply chain revenue. Farmers' income would decrease after considering the fairness concern, and the proportion of farmers' income and retailers' income would change with the degree of fairness concern. If the degree of fairness concern of farmers increased, farmers' income would increase, while retailers' income would decrease.

Key words: agricultural product supply chain, fairness concern, quality dependence, Nash equilibrium

CLC Number:

F323.7

ZHENG Yi-ming, SHI Guo-qing, XU Hang, MEI Xiao-ya. Coordination of quality dependent agricultural product supply chain with fairness concern from the farmer side[J]. HUBEI AGRICULTURAL SCIENCES, 2026, 65(5): 230-239.

References

[1] 谭雅蓉, 王一罡, 于金莹, 等. 农产品质量安全保障与供应链治理机制研究——基于市场参与主体行为的分析[J]. 价格理论与实践, 2020(12): 14-18.
[2] WANG Q, JIANG W J, MA Y S, et al.Farm households’ behavior and the quality and safety of agricultural products[J]. Advanced management science, 2017(1): 32-36.
[3] 曾梦玲. 农产品供应链质量协同控制机制及优化路径[J]. 商业经济研究, 2021(16): 145-149.
[4] 王桂花, 骆飞. 基于公平关切的小农户农产品供应链优化研究[J]. 安徽农学通报, 2021, 27(18): 128-130.
[5] 张福利, 郑迪. 下游企业为斯坦克尔伯格领导者的供应链合作研发策略研究[J]. 科技管理研究, 2017, 37(8): 137-142.
[6] 孙荣庭, 孙林岩, 李刚. 不确定需求下多零售商竞争的供应链协调研究[J]. 工业工程与管理, 2010, 15(1): 49-52,58.
[7] YU Y L, XIAO T J.Analysis of cold-chain service outsourcing modes in a fresh agri-product supply chain[J]. Transportation research part E: Logistics and transportation review,2021,148:102264.
[8] BLACKBURN J D, SCUDDER G D.Supply chain strategies for perishable products: The case of fresh produce[J]. Production and operations management, 2009, 18(2): 129-137.
[9] MA X L, WANG S Y, ISLAM S M N, et al. Coordinating a three-echelon fresh agricultural products supply chain considering freshness-keeping effort with asymmetric information[J]. Applied mathematical modelling, 2019, 67: 337-356.
[10] HU J Y, ZHANG J, MEI M, et al.Quality control of a four-echelon agri-food supply chain with multiple strategies[J]. Information processing in agriculture, 2019, 6(4): 425-437.
[11] FEHR E, SCHMIDT K M.A theory of fairness, competition, and cooperation[J].Quarterly journal of economics, 1999, 114(3): 817-868.
[12] CUI T H, RAJU J S, ZHANG Z J.Fairness and channel coordination[J]. Management science, 2007, 53(8):1303-1314.
[13] 杜少甫, 杜婵, 梁樑, 等. 考虑公平关切的供应链契约与协调[J]. 管理科学学报, 2010, 13(11): 41-48.
[14] 许芳, 杨杰, 唐起鑫. 农产品供应链农户公平关切的形成成因研究[J]. 农村经济与科技, 2020, 31(20): 227-228.
[15] 冯海荣. 商业信用下考虑公平关切的农产品供应链协调研究[J]. 数学的实践与认识, 2018, 48(23): 1-9.
[16] 喻冬冬,吴战勇,卜森,等. 考虑横向和纵向公平关切的双渠道农产品供应链决策分析[J]. 数学的实践与认识,2020,50(15):277-284.
[17] LI J C, LU J H, WANG Q L, et al.Quality and pricing decisions in a two-echelon supply chain with nash bargaining fairness concerns[J]. Discrete dynamics in nature & society, 2018, 2018(3):1-19.
[18] 熊峰, 袁俊, 王猛, 等. 公平偏好下生鲜农产品质量投入与定价研究[J]. 软科学, 2017, 31(4): 122-127.
[19] D’ASPREMONT C, JACQUEMIN A. Cooperative and noncooperative R&D in duopoly with spillovers[J]. The American economic review, 1988, 78(5): 1133-1137.
[20] ZHANG J, GOU Q L, LIANG L, et al.Supply chain coordination through cooperative advertising with reference price effect[J]. Omega, 2013, 41(2): 345-353.
[21] 张学志, 陈功玉.我国农产品供应链的运作模式选择[J].中国流通经济,2009,23(10):57-60.
[22] 冯春, 于宝, 王雅婷, 等.指数需求下农产品供应链渠道利润的公平分配机制[J].系统管理学报,2018,27(3):470-477.
[23] NARASIMHAN R,NARAYANAN S,SRINIVASAN R.An Investigation of Justice in supply chain relationships and their performance impact[J].Journal of operations management,2013,31(5):236-247.
[24] 徐大建. 绝对的公平和相对的公平[J]. 伦理学研究, 2004(6):66-69.
[25] 杜少甫, 朱贾昂, 高冬, 等. Nash讨价还价公平参考下的供应链优化决策[J]. 管理科学学报, 2013, 16(3):68-72,81.
[26] 石平, 颜波, 石松. 考虑公平的绿色供应链定价与产品绿色度决策[J]. 系统工程理论与实践, 2016, 36(8): 1937-1950.
[27] NASH J F.The bargaining problem[J]. Econometrica,1950, 18(2):155-162.