Empirical research on the promotion of agricultural product brand competitiveness by experiential marketing
GAO Hai-qin, LI Mei-gui, CUI Guan-yun, YANG Shuai
HUBEI AGRICULTURAL SCIENCES . 2020, (21): 196 -200,222 .  DOI: 10.14088/j.cnki.issn0439-8114.2020.21.043