Analysis of influencing factors of fruit sales under farmer direct selling e-commerce mode：Based on the theory of customer delivered value

ZHANG Xiao-lu, LIU Yu-hao, CUI Mao-sen

HUBEI AGRICULTURAL SCIENCES . 2021, (12): 148 -152 . DOI: 10.14088/j.cnki.issn0439-8114.2021.12.029