关键词: 气象信息, 微信, 图文消息, 传播

Abstract: The background data of "Shandong weather" is analyzed and compared with the top ten graphic messages in order to better play the role of WeChat in meteorological services. The general situation of "Shandong weather" was expounded and it was summarized that "Shandong weather" has the advantages of authority, timeliness, wide audience, high degree of participation and flexible form in meteorological service. The current situation of transmission is the overall increase in reading volume, the decline and then the upward trend. There is room for improvement in reading rates. The effect of weather process pushing is better than meteorological science pushing. Spread effect affected by multiple factors. The push of pictures and texts has led to the increase in the number of fans. Therefore the operators should be plan reasonably, grasp the good delivery time, enhance attractiveness of cover and the title, follow the current event hot spot, increase the secondary transmission, innovate in pushing form, avoid aesthetic fatigue, change position. The operators should edit graphic message according to user's property, strengthen interaction and promote the secondary transmission to increase the rate of reading and provide?better meteorological service for the audience.

Key words: meteorological information, WeChat, graphic message, transmission