存在种植户公平关切的质量依赖型农产品供应链协调

doi:10.14088/j.cnki.issn0439-8114.2026.05.034

湖北农业科学 ›› 2026, Vol. 65 ›› Issue (5): 230-239.doi: 10.14088/j.cnki.issn0439-8114.2026.05.034

存在种植户公平关切的质量依赖型农产品供应链协调

郑昳明¹, 施国庆¹, 徐航², 梅小亚³

1.河海大学公共管理学院,南京 211100;
2.北京交通大学经济管理学院,北京 100044;
3.贵州省社会科学院,贵阳 550002

收稿日期:2025-11-03 出版日期:2026-05-25 发布日期:2026-05-26
通讯作者: 施国庆（1959-）,男,安徽定远人,二级教授,博士生导师,主要从事移民、社会学、管理学、经济学研究,（电话）13305183575（电子信箱）gshi@hhu.edu.cn。
作者简介:郑昳明（2001-）,女,浙江杭州人,在读硕士研究生,研究方向为“三农”经济,（电话）15158188486（电子信箱）15158188486@163.com。
基金资助:
2025年贵州省哲学社会科学规划课题（25GZYB74）; 国家社会科学基金重大项目(21&ZD183); 中央高校基本科研业务费专项经费资助项目(B240205044)

Coordination of quality dependent agricultural product supply chain with fairness concern from the farmer side

ZHENG Yi-ming¹, SHI Guo-qing¹, XU Hang², MEI Xiao-ya³

1. School of Public Administration, Hohai University,Nanjing 211100,China;
2. School of Economics and Management, Beijing Jiaotong University, Beijing 100044, China;
3. Guizhou Academy of Social Science, Guiyang 550002, China

Received:2025-11-03 Published:2026-05-25 Online:2026-05-26

摘要/Abstract

摘要： 针对由种植户和零售商组成的两阶段农产品供应链协调问题,考虑消费者需求受产品质量和市场零售价格影响,以及处于弱势地位种植户的不同公平关切情境。基于博弈论及纳什均衡分析集中式决策、普通分散式决策和分散式决策种植户考虑公平关切3种情形下各供应链主体的均衡策略,进而讨论各主体收益受种植户公平关切、质量水平以及价格的影响情况,并采用数值分析予以验证。结果表明,集中式决策情形下的供应链整体最优收益和最优质量水平均高于分散式决策,但分散式决策是否考虑公平并不会影响供应链总收益的变化。种植户的收益在考虑公平关切后会下降,其中种植户和零售商的收益比例会随着公平关切程度的改变而改变,若种植户公平关切程度增加,种植户收益会增加,而零售商收益则减少。

关键词: 农产品供应链, 公平关切, 质量依赖, 纳什均衡

Abstract: For the two-stage agricultural product supply chain coordination problem of farmers and retailers, the impact of product quality and market retail price on consumer demand, and the different fairness concerns of farmers in a weak position were considered. Based on game theory and Nash equilibrium, equilibrium strategies of supply chain participants under three scenarios: centralized decision-making, conventional decentralized decision-making, and decentralized decision-making with farmers' fairness concerns, were analyzed. The impacts of farmers' fairness concerns, product quality, and price on the profits of supply chain members were further discussed, and numerical simulations were used to validate the findings. The results showed that both the overall optimal revenue and optimal quality level of the supply chain under centralized decision-making were higher than those under decentralized decision-making. However, whether decentralized decision-making considered fairness did not affect the change in the total supply chain revenue. Farmers' income would decrease after considering the fairness concern, and the proportion of farmers' income and retailers' income would change with the degree of fairness concern. If the degree of fairness concern of farmers increased, farmers' income would increase, while retailers' income would decrease.

Key words: agricultural product supply chain, fairness concern, quality dependence, Nash equilibrium

中图分类号:

F323.7

郑昳明, 施国庆, 徐航, 梅小亚. 存在种植户公平关切的质量依赖型农产品供应链协调[J]. 湖北农业科学, 2026, 65(5): 230-239.

ZHENG Yi-ming, SHI Guo-qing, XU Hang, MEI Xiao-ya. Coordination of quality dependent agricultural product supply chain with fairness concern from the farmer side[J]. HUBEI AGRICULTURAL SCIENCES, 2026, 65(5): 230-239.

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存在种植户公平关切的质量依赖型农产品供应链协调

Coordination of quality dependent agricultural product supply chain with fairness concern from the farmer side

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