湖北农业科学 ›› 2021, Vol. 60 ›› Issue (12): 153-158.doi: 10.14088/j.cnki.issn0439-8114.2021.12.030

• 经济·管理 • 上一篇    下一篇

乡村振兴下宜昌市农产品电商物流发展策略研究

笪静, 裴圆鑫   

  1. 三峡大学科技学院,湖北 宜昌 443000
  • 收稿日期:2021-03-15 出版日期:2021-06-25 发布日期:2021-07-19
  • 作者简介:笪 静(1983-),女,湖北宜昌人,讲师,硕士,主要从事物流管理、信息管理相关研究,(电话)13997739341(电子信箱)dajing2008@qq.com。

Research on the development strategy of e-commerce logistics of agricultural products in Yichang city under the rural revitalization

DA Jing, PEI Yuan-xin   

  1. College of Science and Technology of Three Gorges University,Yichang 443000,Hubei,China
  • Received:2021-03-15 Online:2021-06-25 Published:2021-07-19

摘要: 近年来,农产品电商物流开始兴起和发展,促进了农产品电子商务的发展,成为促进乡村振兴的重要手段。以拥有诸多特色农产品的湖北省宜昌市为例,阐述了中国农产品电商发展现状,分析了当前宜昌市农产品电商物流发展的现状,重点剖析了乡村振兴背景下宜昌市农产品电商物流发展面临的问题,提出了一些建议,以期在国家大力支持乡村振兴战略的背景下,农产品电商物流能够得到良性发展。

关键词: 乡村振兴战略, 农产品电商物流, 宜昌市

Abstract: In recent years, e-commerce logistics of agricultural products began to rise and develop, which promoted the development of e-commerce of agricultural products and became an important means to promote rural revitalization. Taking Yichang city in Hubei province as an example, which had many characteristic agricultural products, this research expounded the development status of e-commerce of agricultural products in China, analyzed the current development status of the development of e-commerce logistics of agricultural products in Yichang city, emphatically analyzed the problems faced by the development of e-commerce logistics of agricultural products in Yichang city under the background of rural revitalization, and put forward some suggestions, so as to promote the development of e-commerce logistics of agricultural products in Yichang city under the background of national vigorously supporting rural revitalization strategy, e-commerce logistics of agricultural products can get a healthy development.

Key words: rural revitalization strategy, agricultural products e-commerce logistics, Yichang city

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