Abstract: The development of rural sports is the logical starting point of reducing the gap between urban and rural public sports service. With the concept of the national fitness promotion,people gradually realize the role of physical fitness in life,rural residents have a deeper appeal to the public sports service that the government gives to society,but the government in public sports service at the same time,the rise in the quality can't guarantee. The perspective of structural reforms to the supply side,the current situation of rural public sports service supply and demand in China set out to investigate,the researches in the contradiction between supply and demand of public sports service,and clear the current status of supply and demand of rural public sports in our country,find out the contradiction between the two points,and puts forward the public sports service for the resolution of supply and demand contradiction "market-oriented","social","organization","legal" solution.

Key words: the structural reform of supply-side, rural public sports service, the supply and demand contradiction, countermeasures