Abstract: The 24 solar terms is one of the excellent traditional Chinese culture, which has guiding significance to the agricultural production and life in ancient China. Under the impact of industrialization and modernization, the 24 solar terms culture is facing crises and challenges, and their guiding impact in agricultural production and life is fading. Therefore, through the field investigation of professional farmers,understanding the farmers' cognitive status of the 24 solar terms, the cultural solar terms in agricultural production and life challenges are analysed,feasible countermeasures for the protection and transmission of the 24 solar terms culture are put forward.

Key words: agriculture, twenty-four solar terms, traditional culture, challenges, countermeasures