Abstract: Based on the CMS model and the data of aquatic products production and export trade in Hainan province from 2010 to 2017, the influencing factors of Hainan province on the export of aquatic products from the United States were analyzed. The results show that the export of aquatic products from Hainan province to the United States is greatly affected by the competitiveness effect, followed by the structural effect. In view of this, Hainan province should constantly improve the quality of aquatic products, optimize the export structure, and establish an international brand image, so as to enhance the advantages of aquatic products export competitiveness.

Key words: Hainan aquatic products, export competitiveness, CMS model