Abstract: Compared with farmers in remote areas, suburban farmers have more convenient conditions for entrepreneurial under the radiation and promotion of big cities, and their entrepreneurship has positive practical significance for narrowing the gap between urban and rural areas and promoting urban-rural integration. From the perspective of demographic characteristics and policy support environment, an empirical study of influential factors of rural farmers' entrepreneurial intention is conducted. The results show that age has a negative correlation with suburban farmers' entrepreneurial intention, the number of households and annual income have a positive impact on suburban farmers' entrepreneurial intention. Suburban farmers with local household registration have a stronger willingness to start a businesses. The policy support environment, technical work experience and training experience are all positively related to entrepreneurial willingness.

Key words: suburban farmer, entrepreneurial willingness, demographic characteristics, policy support