Abstract: Based on the investigation and analysis of the current situation and existing problems of kiwifruit industry in Yichang city, the following suggestions were put forward, which included strengthening organizational leadership, integrating scientific and technological resources, scientifically planning layout, optimizing variety structure, improving infrastructure, extending industrial chain, increasing investment in scientific research, highlighting scientific and technological support, focusing on personnel training, strengthening team construction, increasing warning publicity, raising awareness of prevention and control, expanding brand influence, enhancing brand value.The suggestions can provide reference for promoting the healthy and sustainable development of kiwifruit industry in Yichang city.

Key words: Yichang city, kiwifruit, industry