Abstract: Based on the comprehensive index evaluation method, the evaluation criteria for the integrated development of rural revitalization culture and tourism were established, and according to the evaluation criteria, suggestions for the integrated development of rural revitalization culture and tourism in the Nanjiang Lake tourism characteristic town in Ankang, southern Shaanxi were put forward, that was, building a legendary Nanjiang Lake tourism characteristic town; creating a cultural brand of “mysterious Nanjiang Lake, delicacies and seafood”; highlighting the industrial integration development of culture and tourism integration; building the original ecological landscape garden “suburban park” with the traffic pattern of urbanization.

Key words: rural revitalization, tourism industry, cultural industry, integrated development, evaluation criteria, development, Nanjiang Lake