Abstract: On the basis of summarizing the general situation of China’s encounter with technical barriers to trade, the principle of economics was used to analyze the mechanism of the quantitative and price inhibition effects of technical barriers to trade, and the regression model was used to verify that the establishment of technical barriers to trade would have a certain impact on the agricultural export trade. The study found that when nine countries and one region increased the number of TBT/SPS applications to the WTO by one percentage point, China’s agricultural product exports would decrease by 0.355 2 percentage points. Finally, relevant policy recommendations were put forward to ensure the smooth development of China’s agricultural product enterprises.

Key words: technical barriers to trade, agriculture products, quantity inhibition effect, price inhibition effect, export trade