Abstract: Taking the county area of Shaanxi Province as the research object, the fuzzy set qualitative comparative analysis （fsQCA） method was used to explore the key factors and path selection that affected the level of digital rural construction based on the TOE analysis framework. The results showed that no element in technology, organization and environment could alone constitute the necessary conditions for the construction of high-level digital villages in the county, and the construction of digital villages required a “combination punch” of these three elements. There were two high-level paths for the construction of digital villages in counties in Shaanxi Province, respectively, namely technology-organization-environmental fusion drive and technology-environment dual-drive. Among them, the technology-organization-environmental fusion drive path was universal. There was only one non-high-level path for the construction of digital villages in counties in Shaanxi Province. The degree of digital governance and capital investment were the core obstacles, and compared with the high-level digital rural construction paths, it had asymmetry. Based on the above research conclusions, suggestions were put forward to promote the construction of digital villages in Shaanxi Province.

Key words: digital village, TOE framework, configuration effect, qualitative comparative analysis method