HUBEI AGRICULTURAL SCIENCES ›› 2026, Vol. 65 ›› Issue (1): 233-239.doi: 10.14088/j.cnki.issn0439-8114.2026.01.034

• Economy & Management • Previous Articles     Next Articles

Research on the mechanism of AI-empowered agricultural machinery socialized services in improving rice production technical efficiency:An empirical analysis based on smart agricultural machinery applications in Shandong Province

HAN Ji-cai, YUAN Xin   

  1. Agricultural and Rural Affairs Bureau of Huimin County, Shandong Province, Huimin 251700, Shandong, China
  • Received:2025-03-11 Online:2026-01-25 Published:2026-02-10

Abstract: Based on survey data from rice farmers in Shandong Province in 2023, the translog stochastic frontier model and Tobit model were used to empirically examine the impact pathways of AI-empowered agricultural machinery socialized services on rice production technical efficiency. The results showed that smart agricultural machinery services significantly improved rice production technical efficiency by 11.2% through artificial intelligence technologies. AI enhanced efficiency through three main pathways: intelligent decision support, dynamic factor optimization, and full-process collaborative division. Heterogeneity analysis revealed that AI delivered the highest efficiency gains in land preparation and harvesting, with small-scale farmers benefiting most significantly from AI service outsourcing. It was recommended to promote an AI-enabled agricultural machinery socialization service system and build a "cloud platform + intelligent equipment + data services" smart agriculture ecosystem.

Key words: smart agricultural machinery, artificial intelligence(AI), rice production technical efficiency, stochastic frontier analysis, socialized service, Shandong Province

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