Research on satisfaction of rural tourists in Shanshan county based on perceived value

doi:10.14088/j.cnki.issn0439-8114.2021.06.042

Abstract

Abstract: On the basis of combing the relevant literature, based on the analysis of the relevant data of rural tourism tourists in Shanshan county, a structural equation model of the perceived value of rural tourism, tourist satisfaction and tourist loyalty is constructed, and an empirical study is carried out. The results show that environmental perception, infrastructure perception, and public service perception in rural tourism in Shanshan county have a significant or extremely significant positive impact on tourist satisfaction, and tourist satisfaction also has a significant positive impact on tourist loyalty. Tourists' perceived value indirectly positively affects loyalty through satisfaction. The influence path of each variable is not the same. Based on this, starting from the perceived value of rural tourism, suggestions are made for the development of rural tourism in Shanshan county.

Key words: countryside tourism, satisfaction, perceived value, structural equation, Shanshan county

CLC Number:

F592.7

GAO Ya, YANG Li-min, YANG Hai-bin. Research on satisfaction of rural tourists in Shanshan county based on perceived value[J]. HUBEI AGRICULTURAL SCIENCES, 2021, 60(6): 193-200.

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