Abstract: Based on the perspective of mass perception, this study obtained 815 sample data through questionnaire surveys, divided them into three groups, and then analyzed them using structural equation model. The results showed that the selected six influencing factors could better predict the satisfaction of poverty alleviation（R²>0.67）. Among them, 5 influencing factors passed the significance test, sorted by influence, namely,village hardware construction, relocation for poverty alleviation, cadre assistance, improvement of food and clothing, and standard procedures, while the fairness atmosphere failed（P>0.05）. Therefore, effective governance is still the biggest shortcoming in rural revitalization, there is still a gap between rich life and the expectations of the masses, industrial prosperity is still the most effective starting point, and ecological livability is relatively easy to achieve.

Key words: satisfaction of the poverty alleviation, rural revitalization, influencing factors, northwest Hubei, structural equation model