Abstract: The 24 solar terms are the knowledge system formed by ancient people through observing the movement of celestial bodies and combining with the transformation laws of geography, climate and phenology. It is of great practical significance to protect, inherit and innovate the folk culture represented by the 24 solar terms. It not only contributes to the activation and development of the folk culture, but also helps to connect the fragmental nostalgic memory of modern people and promote people’s recognition of the traditional folk culture. It can also help arouse people’s tracing back the history of cultural heritage, deeply dig the traditional cultural wisdom contained in it, and consciously contribute their own strength to rural revitalization.

Key words: twenty-four solar terms, nostalgia, cultural consciousness, inheritance of folk culture