关键词: “互联网+”, 绿色农产品, 营销模式

Abstract: The problems existing in the marketing of green agricultural products in China from the perspective of "Internet+" are analyzed, and the marketing strategies of green agricultural products are put forward. Take the perfect macro market environment as the premise, satisfy the consumer demand as the marketing core, take the advanced marketing communication idea as the guidance, build the green agricultural product brand. In addition, it is necessary to integrate marketing methods and price green agricultural products reasonably on the basis of cost control. While highlighting the characteristics of green agricultural products, we should strictly check the quality of products, so as to form a marketing model combining offline and online.

Key words: “Internet +”, green agricultural products, marketing mode