关键词: 生态旅游, 组织部门, 经营策略

Abstract: Aiming at studying the management indicators and strategies of sustainable ecotourism, this study explored the views of ecotourism managers on the management strategies of ecotourism and whether there were differences in the cognition of managers of different ecotourism sites on the management strategies. Based on the research results, this study proposed ecotourism management strategies.

Key words: ecotourism, organizational departments, business strategy