关键词: 长江经济带, 农户绿色生产行为, 政策激励, TPB框架

Abstract: Based on the improved TPB framework, this study explored the green production behavior of farmers and its influencing factors in the Yangtze River Economic Belt before, during and after production, so as to provide policy reference for stimulating farmers'green production. By using the method of questionnaire survey and Logistic model, this study analyzed the green production behavior of farmers in the Yangtze River Economic Belt. The results showed that mandatory norms and policy incentives had a positive impact on farmers' prenatal establishment of field technical archives management, while demonstrative norms, network, age and years of farming had a negative impact; demonstrative norms, attitude, network and gender had positive effects on farmers' taking measures to control diseases and pests, while mandatory norms and agricultural income had negative effects; behavioral ability and years of farming had a positive impact on farmers' postpartum behavior, while demonstrative norms and age had a negative impact. Therefore, strengthening publicity and guidance, training new farmers, improving agricultural technology, establishing and perfecting laws and incentive policies were the key points to promote farmers' green production.

Key words: Yangtze River Economic Belt, the green production behavior of farmers, policy incentive, TPB framework