关键词: 富硒茶, 营销, 策略, 安康市

Abstract: Ankang tea has a history of more than 3 000 years. Ankang tea has unique characteristics and advantages because of its natural selenium rich. However, due to the influence of Dabashan green tea, the popularity and sales market of Ankang selenium-rich tea are limited. In view of the problems in the marketing of Ankang selenium-rich tea camp, through investigation and empirical analysis, this paper puts forward strategies such as celebrity benefit promotion, tourism commodity promotion, cultural tea brand promotion, festival promotion, tea garden picking promotion and other strategies to promote the marketing of Ankang selenium-rich tea.

Key words: selenium-rich tea, marketing, strategy, Ankang city