关键词: 后疫情时代, 乡村旅游, 乡村振兴, 路径, 乐山市

Abstract: In response to the huge impact of corona virus disease 2019 on tourism,taking six key rural tourism villages in Leshan city as the research object, the network comments of its core tourist attractions were collected, and all the negative comments were screened out, sorted out and analyzed. The results showed that the rural tourism in Leshan city had some serious problems, such as serious homogeneity of tourism products, weak brand awareness and lagging infrastructure construction. It was proposed that Leshan city should stand on its own, taking the opportunity of rural revitalization and the change of tourists' consumption concept in the post-epidemic era, the sustainable development of rural tourism can be promoted through scientific planning, enriching business forms, cultivating brands, improving services and constructing guarantees.

Key words: post-epidemic era, rural tourism, rural revitalization, path, Leshan city