关键词: 农村中老年人, 数字鸿沟, 互联网使用, Logistic回归, 计划行为理论

Abstract: The 2021 special survey data on the internet use of middle-aged and elderly people in Jiangsu Province was used. Based on the theory of planned behavior, taking whether to use the internet as the measurement index, single factor analysis and Logistic regression were used to analyze the factors causing the digital divide among the middle-aged and elderly people in rural areas. The results showed that there were significant differences in age, educational background, marital status and self-rated health among the middle-aged and elderly in rural areas. The elderly and those with low educational backgrounds were more likely to face the digital divide; the positive attitude of the rural middle-aged and elderly towards the internet, the internet use of their peers and their personal willingness to learn could significantly promote their internet use and reduce the probability of facing the digital divide. According to the results, it was considered that in the process of bridging the digital divide between the middle-aged and the elderly in rural areas, the elderly and those with low educational backgrounds should be paid attention to and their subjective initiative should be given full play.

Key words: the rural middle-aged and elderly people, digital divide, internet use, logistic regression, theory of planned behavior