湖北农业科学 ›› 2024, Vol. 63 ›› Issue (12): 211-215.doi: 10.14088/j.cnki.issn0439-8114.2024.12.037

• 经济·管理 • 上一篇    下一篇

农业科技创新赋能农产品区域公用品牌建设研究

胡世霞1, 潘峰1, 邢美华1, 王维薇1, 熊丽2   

  1. 1.湖北省农业科学院农业经济技术研究所/湖北省农业科技创新中心农业经济研究分中心/湖北省乡村振兴研究院,武汉 430064;
    2.湖北省十堰市郧阳区农业农村局,湖北 郧阳 442500
  • 收稿日期:2024-08-19 出版日期:2024-12-25 发布日期:2025-01-08
  • 通讯作者: 潘 峰(1966-),男,湖北仙桃人,研究员,主要从事农业科技传播研究,(电话)027-87383318(电子信箱)912039415@qq.com。
  • 作者简介:胡世霞(1977-),女,湖北荆州人,助理研究员,博士后,主要从事农业品牌、农业政策和农业生态经济研究,(电话)027-87785557(电子信箱)hsjzhsx@sina.com。
  • 基金资助:
    湖北省农业科技创新中心“农业经济与信息研究”团队项目(2024-620-000-001-025); 湖北省政府智力成果采购重点项目(HBZD-2018-07)

Research on the construction of regional public brands of agricultural products empowered by agricultural science and technology innovation

HU Shi-xia1, PAN Feng1, XING Mei-hua1, WANG Wei-wei1, XIONG Li2   

  1. 1. Institute of Agricultural Economics and Technology, Hubei Academy of Agricultural Sciences/Sub-center of Agricultural Economics, Hubei Agricultural Science and Technology Innovation Center/Hubei Provincial Institute of Rural Revitalization, Wuhan 430064, China;
    2. Yunyang District Bureau of Agriculture and Rural Affairs, Yunyang 442500,Hubei, China
  • Received:2024-08-19 Published:2024-12-25 Online:2025-01-08

摘要: 阐述了农业科技创新与农产品区域公用品牌相互依赖的紧密关系,揭示了农业科技创新赋能农产品区域公用品牌的价值意蕴,分析了农业科技创新赋能农产品区域公用品牌建设中面临的科技创新投入不足、科技成果转化困难、复合型人才存缺口、知识产权保护不力等挑战,并提出强化政策支持和资金投入,推动政产学研用协同创新,推进复合型人才内培外引,加强知识产权宣传和保护,加大品牌推广与宣传力度等促进农业科技创新赋能农产品区域公用品牌建设的策略。

关键词: 农业科技, 创新, 赋能, 农产品, 区域公用品牌

Abstract: The close relationship between agricultural science and technology innovation and regional public brands of agricultural products was expounded, the value connotation of agricultural science and technology innovation empowering regional public brands of agricultural products was revealed, the challenges faced by agricultural science and technology innovation empowering regional public brand construction of agricultural products, such as insufficient investment in scientific and technological innovation, difficulties in transforming scientific and technological achievements, shortage of compound talent, and weak intellectual property protection, were analyzed, and strategies such as strengthening policy support and financial input, promoting collaborative innovation among government, industry, university, research and application, promoting the training and introduction of compound talents, strengthening the publicity and protection of intellectual property rights, and increasing brand promotion and publicity were put forward,to promote the regional public brands construction of agricultural products through agricultural science and technology innovation empowerment.

Key words: agricultural science and technology, innovation, empowerment, agricultural products, regional public brand

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