湖北农业科学 ›› 2025, Vol. 64 ›› Issue (7): 223-229.doi: 10.14088/j.cnki.issn0439-8114.2025.07.038

• 经济·管理 • 上一篇    下一篇

农业生产托管对农户绿色生产的影响效应与作用机制——立足山东省的实证探究

张芳宁, 郭海红   

  1. 青岛农业大学经济管理学院(合作社学院),山东 青岛 266109
  • 收稿日期:2025-01-20 出版日期:2025-07-25 发布日期:2025-08-22
  • 通讯作者: 郭海红(1979-),女,山东潍坊人,教授,博士,主要从事农业绿色发展研究,(电子信箱)984134754@qq.com。
  • 作者简介:张芳宁(1999-),女,山东潍坊人,在读硕士研究生,研究方向为农业绿色生产,(电子信箱)2311198060@qq.com。
  • 基金资助:
    国家社会科学基金项目(21BGL160); 山东省软科学重点研发计划(软科学)重点项目(2023RZB06045)

The influence effect and mechanism of agricultural production trusteeship on farmers’ green production: An empirical study based on Shandong Province

ZHANG Fang-ning, GUO Hai-hong   

  1. College of Economics and Management (College of Cooperatives), Qingdao Agricultural University, Qingdao 266109, Shandong, China
  • Received:2025-01-20 Published:2025-07-25 Online:2025-08-22

摘要: 基于山东省农户种植作物托管情况的调研数据,采用PSM倾向得分匹配法和中介效应模型,实证分析农业生产托管对农户绿色生产的影响效果,并进一步探讨绿色技术采纳和同群效应在该影响机制中的中介作用。结果表明,农业生产托管能够产生技术效应与规模效应,可直接推动农户绿色生产,且全托服务推动绿色生产的程度高于半托服务;农业生产托管还能通过绿色技术采纳和同群效应推动农户绿色生产,即绿色技术采纳和同群效应具有中介作用。农业生产托管在不同经营规模和家庭成员是否兼业方面存在异质性,具体表现为农业生产托管对经营规模小的农户和有外出务工家庭的绿色生产推动效果更好。因此,应鼓励农户积极参与托管服务,借助托管组织开展绿色技术应用培训,建立完善的托管服务组织质量标准体系。

关键词: 农业生产托管, 农户绿色生产, 绿色技术采纳, 同群效应, 中介效应

Abstract: Based on the survey data of farmers’ crop trusteeship in Shandong Province, the impact of agricultural production trusteeship on farmers’ green production was empirically analyzed by using the PSM (Propensity score matching) method and the mediating -effect model, and the mediating roles of green-technology adoption and peer effect in the influencing mechanism were further explored. The results showed that technical and scale effects could be generated by agricultural production trusteeship, with farmers’green production directly promoted. Moreover, a higher degree of promotion of green production was achieved by full-trusteeship service than by semi-trusteeship service. Farmers’ green production could also be promoted by agricultural production trusteeship through green-technology adoption and peer effect, meaning that mediating roles were played by green-technology adoption and peer effect. Heterogeneity was found in agricultural production trusteeship regarding different operation scales and whether family members engaged in part-time jobs. Specifically, a better promotion effect on the green production of farmers with small-scale operations and families with migrant workers was exerted by agricultural production trusteeship. Therefore, farmers should be encouraged to actively participate in trusteeship services. Training on the application of green technologies should be conducted with the help of trusteeship organizations, and a sound quality-standard system for trusteeship service organizations should be established.

Key words: agricultural production trusteeship, green production of rural households, adoption of green technologies, peer effect, mediation effect

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