关键词: 观音文化, 项羽文化, 城市型旅游目的地, 浙江省湖州市

Abstract: According to the statistics of tourism literature of Huzhou city, the domestic and arrivals tourists and the ticket sales data were researched from 2008 to 2017. The results showed that the tourism economy of three counties and two districts in Huzhou city was developing rapidly, and the research contents of tourism in Huzhou city were extensive,but there was a lack of researches on large-scale tourist destinations. Among them, Huzhou city district（Wuxing district） was obviously lagging behind in 2017, and tourism income plummeted. Therefore, some suggestions put forward to create an urban tourism destination with the theme of Guanyin culture and Xiangyu culture, in order to transform the situation of small and dispersed tourist spots in the urban area of Huzhou, to keep the tourists, to increase the number of tourists and the tourism income.

Key words: Guanyin culture, Xiangyu culture, city tourism destination, Huzhou city of Zhejiang province