关键词: 数字经济, 农旅融合, 中介效应模型

Abstract: Taking agriculture and tourism as the research theme, on the basis of sorting out the theory of the interaction and integration of agriculture and tourism promoted by digital economy, a coupling coordination model was constructed by using the relevant data of each province, so as to calculate the integration degree of agriculture and tourism in all regions of China from 2010 to 2018. Then with the help of mediating effect, this paper empirically tested the influence of digital economy on the interaction and integration of agriculture and tourism and the existing internal mechanism. The results show that digital economy plays a positive role in promoting the interactive integration of agriculture and tourism. At the same time, in the process of accelerating the interactive integration of agriculture and tourism, capital accumulation and consumption demand play a partial intermediary effect. This is not only a realistic basis, but also an important practical guiding significance for the development of digital economy technology to promote the structural optimization of various industries in China,in order to provide reference for promoting the deep integration of China’s agriculture and tourism, industrial transformation and upgrading.

Key words: digital economy, integration of agriculture and tourism, mediating effect model