关键词: 环青海湖地区, 体育旅游, 扶贫感知效应, 评价

Abstract: Based on the stakeholder theory,taking the poverty alleviation through sports tourism in the regions around Qinghai Lake as the research object, through the research methods of literature review,questionnaire survey,and field interview, the perceived effect of poverty alleviation through sports tourism in the regions around Qinghai Lake was systematically analyzed and evaluated by using the hierarchical structural equation model. The results showed that sports tourism had not only brought significant economic benefits to the regions around Qinghai Lake and promoted diversified development of local industries, but also driven the inheritance and innovation of local ethnic traditional sports culture and injected new vitality into poverty alleviation efforts. The perception of economic development was at a higher level; the value of ecological civilization followed closely behind; there was a good level of perception of knowledge and skills value; the value of industry development was better than expected; and cultural heritage had the weakest perception. Finally,it was suggested that the unique natural and cultural resources of the regions around Qinghai Lake should be fully utilized to jointly promote the development of poverty alleviation of regional sports tourism and sustainable socio-economic progress by innovating the development model, strengthening infrastructure construction, optimizing the application of informatization technology, promoting employment and skills training,and strengthening the construction of ecological civilization and policy support.

Key words: regions around Qinghai Lake, sports tourism, perceived effects of poverty alleviation, evaluation