关键词: 基层农技推广, 农业示范户, 绩效感知, Logistic回归, 湖北省

Abstract: Based on an investigation of 5 422 demonstration households in Hubei province, the perception and influence factors of agricultural demonstration households on performance of grassroots agricultural technology. The results showed that the main influence factors of agricultural demonstration households' satisfaction with grassroots agricultural technology（from the largest to smallest in turn）were：Whether to master the main industrial application technology>Whether to receive the technically training>the number of accepting technicians' indoor guidance>Whether the materialized subsidy is implemented>Whether to increase the main industrial income, and the effect of surrounding farmer-driving number by the demonstration households was not significant on their satisfaction. From the performance perception of agricultural demonstration households to various influence factors, the performance perception of demonstration households was very sensitive to whether they accept the technical training and whether they master the application technology of main industry; the performance perception to the number of technicians' indoor guidance was sensitive, and preferably more than 6 times; When the performance perception was not sensitive to whether they implement the materialized subsidy and increase the main industrial income, indicating what the agricultural demonstration households concerned most was the agricultural technology and not how much In-kind subsidies they received; and the performance perception of demonstration households was not sensitive to whether they lead the development of surrounding farmers, the optimal surrounding farmer-driving number was 10~20 households.

Key words: grassroots agricultural technology extension, agricultural demonstration households, performance perception, Logistic regression, Hubei province