Present Situation and Countermeasures Analysis of Special Agricultural Products in Shaanxi：Based on 4P Marketing Strategies

doi:10.14088/j.cnki.issn0439-8114.2019.03.031

Abstract

Abstract: Characteristic agricultural products have distinct regional characteristics and competitive advantages, and is an important part of the strategy to realize the prosperous development of agricultural industry and rural revitalization. Based on the 4P marketing perspective,the current situation of the development of Shaanxi characteristic agricultural products was analysed, and some countermeasures and suggestions were put forward to improve the marketing level of special agricultural products in Shaanxi, promote the regional agricultural upgrading and increase farmers 'income.

Key words: 4P marketing strategies, special agricultural products, present situation, countermeasures

CLC Number:

F323.7

DANG Yang-xing, WANG Xiao-di. Present Situation and Countermeasures Analysis of Special Agricultural Products in Shaanxi：Based on 4P Marketing Strategies[J]. HUBEI AGRICULTURAL SCIENCES, 2019, 58(3): 121-124.

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Present Situation and Countermeasures Analysis of Special Agricultural Products in Shaanxi：Based on 4P Marketing Strategies

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