Abstract: Selenium industry has become an important industry to promote local economic and social development in Enshi by long-term efforts and development. The existing problems in the development of selenium industry in Enshi prefecture were summarized, such as insufficient scientific research support, homogenization of industry development, lack of leading enterprises, core products and lack of core competitiveness. It is necessary to strengthen selenium scientific research so as to enhance the core technology and core competitiveness of Enshi selenium industry, to making full use of large data resources to optimize the layout of Enshi selenium industry and monitor the development of selenium industry and to set up a demonstration of selenium industry to radiate the development of the selenium industry in the whole country and even in the world by the efforts which made from the government, enterprises and research institutesand so on. Multi-dimensional and multi-measures should be taken in order to ensure the sustainable and healthy development of Enshi selenium industry.

Key words: selenium industry, core competitiveness, countermeasure, Enshi