Abstract: To realize the sustainable development of rural economy is the most important task for China to become a modern powerful country. In the new era, China's rural economic development is characterized by strong national policy supports, transforming economic development mode, renewal development concepts of farmer and rapid growth of rural economic development. However, at the same time of development, there are still deficiencies such as low power at implementation of rural economic development policy, fixed development model, passice development concept, and insufficient development motion, etc. Therefore, to realize truly sustainable development of rural economy and the transformation of rural economy from blood transfusion to hematopoiesis, the construction of policy endogenous mechanism must be strengthened, the concept of farmers' passive development must be changed, the mode of rural economic development must be activated, and the mechanism of talent introduction must be improved.

Key words: endogenous mechanism, new era rural economy, development concept, development model, development mechanism