Abstract: The development of industry was the fundamental strategy to get rid of poverty. Taking the walnut industry of Shangluo City in Qinba mountain area as the research object, this paper used AHP-SWOT research method to construct strategic quadrilateral, calculated strategic type azimuth, drew industrial development strategic type and intensitied map, and carry out quantitative research on strategic decision-making problems described qualitatively. The conclusion showed that the advantages of walnut industry development in Shangluo were higher than the disadvantages, the development opportunities were greater than the threats, the strategic coefficient ρ was greater than 0.5, the development strategy type was the strength type development strategy, and the plan to seize the external development opportunities and make full use of its own advantages was the key direction of future development. Based on this, this paper put forward some countermeasures and suggestions, such as grasping the policy and market opportunities, doing a good job in the top-level design of industrial development, increasing investment in science and technology and talents, and integrating resources and brand advantages.

Key words: walnut industry, industry poverty alleviation, AHP-SWOT, development strategy