Research on the development strategy of forest health tourism in Henan province based on SWOT analysis

doi:10.14088/j.cnki.issn0439-8114.2021.22.039

Abstract

Abstract: The SWOT analysis method was used to analyze the internal advantages and disadvantages, external opportunities and threats of the development of forest health tourism industry in Henan province. The development of forest health tourism industry in Henan province had the advantages of special geographical location, convenient transportation, rich environmental resources and large market demand. It also had the disadvantages of imperfect supporting health tourism service facilities, insufficient publicity and lack of professional talents. At the same time, it had the opportunities of broad development prospects, government's attention and relevant policy support, as well as the threats of fierce competition with other provinces and cities, imperfect relevant laws and regulations. Finally, four development strategies, namely twist strategy （W-O）, growth strategy（S-O）, multiple development strategy（S-T） and defensive strategy（W-T） were proposed, in order to provide scientific reference for forest health tourism industry and high-quality development of forestry.

Key words: forest health tourism, SWOT analysis, Henan province, development strategy

CLC Number:

F592.7

ZHU Xiu-zheng, XU Zi-heng, BI Hui-tao, LI Xi-mei, HE Jing, GUO Er-yan, LI Zhi. Research on the development strategy of forest health tourism in Henan province based on SWOT analysis[J]. HUBEI AGRICULTURAL SCIENCES, 2021, 60(22): 184-189.

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