Abstract: The SWOT analysis method was used to analyze the advantages,disadvantages, opportunities, and threats of the development of selenium-enriched konjac in Ankang City, and four development strategies were obtained：strength-opportunity strategies（SO）, strength-threat strategies（ST）, weakness-opportunity strategies（WO）,and weakness-threat strategies（WT）. Finally, according to the problems faced by the development of the konjac industry, it was proposed to strengthen the cooperation of production, education and research, introduce “three highs and three innovations” talents, and improve the breeding technology of konjac seeds; increase support, strengthen leading enterprises, and promote efficient development of the entire industrial chain of konjac; integrate land resources, develop under-forest planting, and expand konjac planting bases; increase technological innovation, make technological breakthroughs, and develop mid- and high-end fine products; implement brand strategy, build selenium-enriched konjac international boutique brand, and break trade barriers, to help the local konjac industry to achieve high quality development.

Key words: konjac industry, SWOT analysis method, high quality development, Ankang City